I am beginning to play around with sketching out processes, relationships, and structures related to my thesis project. Stacie lent me Napkin Sketch Workbook by Don Moyer, which has some great ideas in it.
After looking through my survey results, I thought about making a decision tree—how do people decide whether to drink bottled water? I used to think it was a simple process:
But after reading through my surveys and thinking through the process, I believe it is much, much more complex. Maybe something like this (apologies in advance for my messy handwriting):
I also added the decisions that happen after someone finishes their bottle of water. Because this is also a big part of the problem; by some accounts, 80% of empty single-use bottles are thrown in to the trash (not recycled), and 38 billion empty bottles are thrown away each year (https://www.kleankanteen.com/about/plastics.php).
It’s amazing how such a seemingly simple decision is actually so complex. Not really sure where this leads me, but I do think it’s good to get a realistic picture of the decision paths that lead to the behavior you’re trying to change.