Here are the results of my survey questions dealing with people’s behavior, visualized in a concept-mapping style. Click on the photos to enlarge.
- Questions and answers: Blue post-its
- Reasons given: Yellow post-its
- Demographics: Green post-its
- Percentages = the percentage from within the category, not the percentage of all survey-takers (e.g. 26% of those who drink tap water drink it because it’s free)
Of course, the reasons bring up many more questions. A survey is just a start, not a deep-dive. For example, some questions I’m now asking include:
Are environmentally-friendly activities emotional? If not, should they be?
Would emotions increase behavior?
I think social norms are important: how can I get to the heart of whether social norms influence people’s choice to drink bottled water?
Can or should I try to utilize social norms in my final project?