During my study, each participant will view a communication piece, based on their answers to a pre-survey, and each communication piece will contain a mixture of 3 major variables (one from each category):
- Medium: interactive or motion
- Tone: humorous, matter-of-fact, or dramatic
- Topic: animals, waste and efficiency, or money
For example, a participant might see a humorous motion piece about animals, or a dramatic interactive piece about waste and efficiency.
In addition to these major variables, there are other details that I must consider when making the pieces. In order to visualize the similarities and differences, I’ve created a matrix. I plan to use this matrix as a checklist to use as I gather everything I need to create the communication pieces. I hope it will also come in handy for my thesis documentation to visualize my design process. (Click image below to view larger)