Category Archives: Models

Communication Piece Variables

During my study, each participant will view a communication piece, based on their answers to a pre-survey, and each communication piece will contain a mixture of 3 major variables (one from each category): Medium: interactive or motion Tone: humorous, matter-of-fact, … Continue reading

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Model: Behavioral Predictors

P. Wesley Schultz wrote a chapter in New Tools and Environmental Protection entitled “Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change.” Here, he brings up the idea that characteristics that predict behavior can be divided into … Continue reading

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